Friday, February 17, 2012

Text Message Advertising?

Last week I purchased an Adobe software program and, as always, I was asked for my billing and other standard information. I also gave them my cell phone number which I did not think twice about at the time. Since then, I have been receiving at least two text messages a week from Adobe promoting different products or how to contact them if I have any questions or concerns. I don't know if this is a new advertising strategy that Adobe is trying but it is definitely not working.

I have called the 1-800 number a few times to ask them to take me off of the text message list but each time I have been put on hold and given up after ten minutes or so. Not only have I been receiving text messages from Adobe but other mass messages from companies asking if I want to make "fast cash". These text messages are annoying and have done nothing but discourage me from purchasing Adobe software in the future.

Has anyone else experienced this or something similar?

2 comments:

  1. I've gotten these same sort of text messages from companies I have no idea about. It never occurred to me that after purchasing something and giving them my number (I always thought it was for problems with shipping/billing) that they would be using it for advertising purposes. I think it comes down to the question of where to draw the line. There is already a do-not-call list for telemarketers, will there be a do-not-text list for these companies as well?

    In addition, I have found it to be annoying and discourages me from using their products. I'm curious as to the ratio of people who are encouraged by these advertisements to those that are discouraged.

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  2. I have also been encountering more telemarketers trying to call my cell phone and once in a while getting text messages about fast cash as well. Some of the text messages i receive will even come from verizon advertizing different media services and how i can be signed up at a discount. I agree it is not an attractive way to get people to buy things from your company.

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